The Value Influencer Marketing Can Bring to a Brand: Interview with ShopStyle

Influencer marketing continues to be a popular way consumers are shopping. In fact, 40% of consumers have made a purchase after seeing an influencer’s online post. Marketers are also relying on influencer marketing more and more as a key marketing strategy. According to a Linqia study, 39% of marketers planned to increase their influencer marketing budget in 2018. Brands shouldn’t miss out on the opportunities influencer marketing can bring. To find out more, we met with ShopStyle’s Director of Business Development, Aleksandra Chojnacka.

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